Experiential Tourism emerged as a real thing less than 10 years ago. Its growth has been phenomenal. Its driven by millennial pocketbooks as consumers trend toward spending money on experiences over things. The industry is expected to exceed $12 billion in revenue by 2023. Pedal Pub is the original U.S. party bikeweve set the standard and continue to raise the bar. We and our affiliates currently dominate the party bike marketplace. We expect to continue growing, relying on the strength of our franchise/operator network. Weve logged millions of tour hours, so we can help you navigate all the ins and outs of the business. As the people who brought the original Fietscafe® party bike to the U.S., we proudly provide the highest-quality and longest-lasting party bikes on the road. And with our Pilot Certiï¬cation Program, no one puts better trained pilots on their bikes. Pilots are your hosts, drivers and tour group leaders that create outstanding experiences every day for hundreds of guests.